Local SEO & Google Business Profile Specialist

I get home service
businesses found on the map,
not buried on page 2.

I'm Heide. For the past 5 years I've optimized Google Business Profiles exclusively for home services businesses, including plumbers, HVAC, roofing, electrical, and cleaning companies, so the phone rings from the map pack instead of the ad budget.

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Heide Bautista, Local SEO and Google Business Profile specialist
+100% profile interactions
real client, month over month
8 yrs
Freelance & remote marketing work
5 yrs
Specialized in Local SEO / GBP
100+
Business profiles managed
100%
Focused on home services

About Me

Hi! I'm Heide.

I'm a Certified Google Business Profile Specialist and Local SEO Specialist. I help local businesses improve their visibility on Google Search and Google Maps, and turn that visibility into more calls, website visits, and potential customers.

I specialize in Google Business Profile optimization and management, Local SEO, Google Maps ranking, local keyword research, citation building, review management, GBP content creation and posting, and performance tracking.

I also have experience managing multiple local business profiles and creating strategies to keep their online presence active, accurate, and optimized.

I'm also expanding my skills in GoHighLevel, including CRM, pipelines, workflows, and marketing automation.

If you're looking for someone who is detail oriented, proactive, and genuinely focused on improving your local online presence, I'd love to work with you.

Feel free to send me a message, and let's grow your local business together. Thank you!

What I Do

Built for one lane: home services.

No generic "SEO packages." Every service below is built around how homeowners actually search when a pipe bursts or an AC dies: fast, local, and trust-driven.

GBP Foundations

A clean, fully-optimized Google Business Profile from the ground up.

  • NAP consistency across the web
  • Category, service & area setup
  • Photos, Q&A, and profile hygiene

GBP Growth

Ongoing management to move up and stay in the map pack.

  • Weekly posts & review generation
  • Citation building & cleanup
  • Monthly ranking & call reporting

Cinematic Profile Video

A narrated, aerial-style video of the business woven into the profile and website.

  • Drone-style opening shot
  • Voiceover matched to your About page
  • Built to boost profile engagement
Currently building

Marketing automation & GoHighLevel: expanding beyond GBP into automated lead follow-up and CRM workflows for home services businesses.

GoHighLevel Zapier: Intermediate ✓ OpenAI Certified ✓

Real Results

Not mockups. Actual client rankings.

These are real geo-grid scans and search results from client work, the same reporting clients see every month.

Geo-grid before: mostly ranking position 16 across the coverage area
BEFORE: mostly position #16 across the coverage area
Geo-grid after: ranking positions 3-9 across the same coverage area
AFTER: down to positions #3 to #9 across the same grid
Geo-Grid Ranking · Real Client

Real client: service-area ranking expansion

Same business, same coverage grid, before and after optimization. Lower numbers mean better rank. Most of the map moved from barely visible (#16) to consistently strong (#3 to #9), meaning the business now shows up across a much wider radius, not just right next to its front door.

Local Pack result for siding replacement showing the client on page 1
Local Pack · Page 1

"Siding replacement, North Richland Hills"

Appearing on the first page of Google Maps results for a competitive home services keyword, exactly where homeowners are looking when they're ready to call.

Google Business Profile insights showing a 100 percent increase in interactions
GBP Insights · Real Client

+100% profile interactions, month over month

76 Google Business Profile interactions in one month, double the same month a year prior, with consistent engagement, not just a one-time spike.

Client message thanking Heide for posting content and responding to Google reviews
“

Ongoing GBP management isn't just about rankings. It's showing up consistently: posting content, responding to every review, and keeping the profile active week after week. That consistency is what clients actually feel.

Real client conversation, GBP & social media management

Credentials

Trained on the platforms I work in every day.

Google Business Profile certification
Certified Search Marketing Specialist, DigitalMarketer
Certified Content Marketing Specialist, DigitalMarketer
Waze Ads Fundamentals certification
OpenAI Academy AI Foundations certification
Zapier Academy Jumpstart certification
Zapier Academy Building Basic Zaps certification
Zapier Academy Building Intermediate Zaps certification
Zapier Academy Building AI Agents certification

The Route So Far

From tech support to the map pack.

Early career

Corporate technical support

Started in corporate tech support before making the jump into digital marketing. The troubleshooting mindset carried straight over into diagnosing why a profile wasn't ranking.

8 years ago, ongoing

Freelance & remote marketing work

Built a freelance career spanning digital marketing roles before narrowing in on Local SEO.

5 years ago, ongoing

Specialized in Local SEO & GBP

Went all-in on Google Business Profile and Local SEO, managing 100+ profiles exclusively for home services businesses.

Now

Agency specialist, building a direct client roster

Currently full-time at a digital marketing agency managing GBP for home services clients, while taking on direct clients and expanding into marketing automation with GoHighLevel.

Get In Touch

Let's get your business on the map.

Free profile check for home services businesses. I'll tell you exactly where you're losing calls to the map pack.

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