Local SEO & Google Business Profile Specialist

Your business.
Found on Google Maps.
Chosen by locals.

I get your business found on Google Maps, right when people nearby are searching for you. From a profile marked ‘Permanently Closed’ to a pin in the wrong place, I help you show up, look trustworthy, and get chosen.

Based in the Philippines · Working with businesses in the Philippines, US, Australia & Mexico

Heide Bautista at her workspace holding a phone displaying a Google Business Profile illustration
+100% profile interactions
real client, year over year
8 yrs
Freelance & remote marketing work
5 yrs
Specialized in Local SEO / GBP
100+
Business profiles managed
Local
Expertise. Wherever you do business.

About Me

Hi! I'm Heide.

I'm a Certified Google Business Profile Specialist and Local SEO Specialist with 8 years of freelance and remote marketing experience, 5 of them focused exclusively on Google Business Profile and Local SEO.

I help local businesses get found on Google Maps and Google Search, build a strong online reputation, and turn that visibility into more foot traffic, more calls, and more customers walking through the door.

I manage everything that makes a Google Business Profile work: visibility, accuracy, reviews, photos, verification, and the day-to-day upkeep most business owners don't have time for.

If you want someone detail-oriented, honest about what's actually wrong with your profile, and focused on real results instead of empty promises, let's talk.

The right place. The right moment.

Be there when
“near me” matters.

Most local customers don't scroll past the first few results on Google Maps. A complete, well-managed profile helps your business get considered when people are ready to buy.

Make your profile work harder
01

Be found around the clock

Organic visibility helps customers discover you without relying solely on paid ads.

02

Build instant trust

Reviews, photos, and accurate hours show that your business is legitimate and active.

03

Turn searches into visits and calls

Help people find your real location and reach you when they need you.

04

Compete with confidence

A complete profile helps you stand out from outdated listings, even against bigger budgets.

What I do

Local visibility.
Handled with care.

Built for local businesses that depend on showing up when someone searches nearby.

01 /

Get found on Google Maps

Set up or fully optimize your profile so nearby customers can find you.

  • Correct your map pin and business address
  • Choose the right categories, services, and service areas
02 /

Look trustworthy to customers

Give customers accurate information and a reason to choose you.

  • Keep your name, address, phone number, and hours consistent
  • Review outdated photos and connect your social accounts
03 /

Manage your reputation

Build trust through real reviews and thoughtful responses.

  • Monitor and respond to customer reviews
  • Report fraudulent reviews through Google’s official process
  • Build a steady stream of genuine customer reviews
04 /

Fix what’s broken

Resolve the profile issues that quietly cost you customers.

  • Get your business verified or re-verified
  • Work to reactivate profiles incorrectly marked closed
  • Clean up duplicate and incorrect listings
05 /

Stand out from other businesses

Show customers what makes your business worth a visit.

  • List your services directly on your profile
  • Add a 360° video walkthrough
  • Create cinematic, narrated business videos
06 /

Get listed everywhere that matters

Build a consistent local presence beyond a single platform.

  • Create your Google Business Profile from scratch
  • List your business on other trusted directories
Heide Bautista’s local business services, supporting schools, law firms, health insurance agencies, contractors, plumbers, HVAC businesses, and clinics
For the businesses that make a neighborhood work. From schools and clinics to contractors and local services.

Real Results

Real profiles. Measurable customer activity.

A closer look at Google Business Profile performance and social media reporting from client work. See the original screenshots and what each result means for a local business.

September 2026 Google Business Profile: 550 interactions, up 22.2% year over year
GBP insights · September 2026

550 interactions. More ways to connect.

The profile recorded 550 interactions in September 2026, up 22.2% compared with September 2025. Tracking these actions helps me report on how people engage with a business after finding it.

September 2026 Google Business Profile: 198 calls, up 8.2% year over year
Calls · September 2026

198 calls from the business profile

Google reported 198 calls made from the profile, an 8.2% increase over September 2025. For a local service business, making it easy for someone to call is a practical part of a useful profile.

September 2026 Google Business Profile: 214 website clicks, up 31.3% year over year
Website clicks · September 2026

214 visits from profile to website

Website clicks rose 31.3% compared with September 2025. These clicks give potential customers a next step to explore services, learn about the business, or make an inquiry.

Google Business Profile performance showing 27,972 profile viewers and 7,976 searches
Search discovery

A clearer picture of how customers find you

This performance report shows 27,972 people viewed the profile and 7,976 searches showed it in results. The search and device breakdowns help inform what to maintain and improve.

Before and after profile screenshots showing 7,279 and 22,282 people viewed the profile
Profile visibility · Before & after

From 7,279 to 22,282 profile viewers

The supplied before-and-after reports show a higher profile viewer count in the later snapshot. The date ranges are not visible, so this comparison is presented as a visibility snapshot rather than a like-for-like growth rate.

Facebook insights for September 16 to October 29, 2026: 1,192 organic views and 17 content interactions
Social media · September–October 2026

Consistent content, visible engagement

The Facebook report records 1,192 organic views, 861 viewers, and 17 content interactions between September 16 and October 29, 2026. It is a practical example of tracking content performance alongside profile management.

Social media progress chart comparing total, Facebook, and Instagram activity over seven days
Social media · Progress tracking

Follow the progress beyond publishing

This supplied chart shows activity over seven days across Facebook and Instagram. I use reporting to keep clients informed about their online presence and to guide the next round of content.

Screenshots from client work. September figures compare with September 2025; other reports reflect the periods shown in each image. Profile actions and views are engagement measures, not confirmed bookings. Select any screenshot to read it at full size.

Client feedback

The work matters.
So does the way we work together.

Clients have highlighted my responsiveness, professionalism, and care for their business. These original reviews share what it is like to have me supporting a Google Business Profile and local SEO work.

Local SEO Specialist · November 2025

Responsive support

“Heide is a pleasure to work with. She is incredibly responsive and has the best positive attitude. I truly valued her professionalism and strong work ethic.”

Morgan B. · Digital Marketing & Operations Leader

Clear communication helps clients stay informed and keeps day-to-day work moving.

Read the original reviewClient testimonial from Morgan B., Digital Marketing & Operations Leader

5.0 / 5 · September 2023–August 2024

A collaborative approach

“Heide was a pleasure to work with—friendly, eager to learn, and made a significant impact on our GBP strategy. We’re grateful for her contributions and wish her all the best in the future.”

Google My Business (GMB) Expert client

This client recognized both my contribution to their GBP strategy and the experience of working together.

Read the original reviewFive out of five client review for Google My Business Expert work

5.0 / 5 · April 2, 2024

Skill clients appreciate

“Great experience, very skilled.”

Client review

A concise endorsement of the skills and working experience I brought to the project.

Read the original reviewFive out of five client review dated April 2, 2024

5.0 / 5 · October 2022

Care in the details

“Heidi is a caring professional that will give your tasks her all.”

Local SEO / Google Business Profile client

This client highlighted professionalism and dedication—qualities I bring to profile updates, content, and client support.

Read the original reviewFive out of five review for local SEO and Google Business Profile projects
Client conversation acknowledging published social and GBP posts and responses to new reviews

Day-to-day client support

Keeping clients in the loop.

This conversation shows updates on published social media and Google Business Profile content, along with responses to new customer reviews. The client replies, “Awesome, thank you.”

For your business, that means a clear point of contact, updates on completed work, and attention to the details customers see when they find you online.

Let’s talk about your business ↗

Credentials

Trained on the platforms I work in every day.

Google Business Profile certification
Certified Search Marketing Specialist, DigitalMarketer
Certified Content Marketing Specialist, DigitalMarketer
Waze Ads Fundamentals certification
OpenAI Academy AI Foundations certification
Zapier Academy Jumpstart certification
Zapier Academy Building Basic Zaps certification
Zapier Academy Building Intermediate Zaps certification
Zapier Academy Building AI Agents certification

The Route So Far

From tech support to the map pack.

Early career

Computer teacher, call center & tech support

With an Information Technology degree specializing in Education, I taught Computer at a Montessori science school in Sta. Rosa, Laguna for 2 years. I then spent 2 years at IBM supporting the Citibank account, followed by tech and sales support at Teletech for Verizon. That troubleshooting mindset now helps me diagnose why a profile isn't ranking.

8 years ago, ongoing

Freelance & remote marketing work

Built a freelance career spanning digital marketing roles before narrowing in on Local SEO.

5 years ago, ongoing

Specialized in Local SEO & GBP

Went all-in on Google Business Profile and Local SEO, managing 100+ profiles exclusively for home services businesses.

Now

Agency specialist, building a direct client roster

Currently full-time at a digital marketing agency managing GBP for home services clients, while taking on direct local clients and expanding into marketing automation with GoHighLevel.

Get In Touch

Let's get your business on the map.

Free Google Business Profile check for local businesses. I'll tell you exactly where you're losing customers to competitors who show up first.